Content Creator

About the Role

We are seeking a dynamic and creative Content Creator to join our Marketing & Communications team. The ideal candidate will be passionate about digital marketing, skilled at creating engaging content, and have a deep understanding of various social media platforms. This role is crucial in shaping our brand’s online presence and building a loyal community around it. If you're looking for a role that combines creativity with strategy, this could be your next career move!

Key Responsibilities

• Strategy Development:
  • Develop and execute comprehensive social media strategies that align with company objectives and marketing goals.
  • Identify key performance indicators (KPIs) for campaigns, monitor performance, and optimize strategies to ensure success.
  • Analyze social media insights regularly, providing actionable recommendations to improve future campaigns.
• Content Creation:
  • Create engaging, high-quality video content for social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
  • Work closely with the creative team to produce visually appealing, on-brand content such as graphics, videos, and stories.
  • Stay up-to-date with trends and industry best practices to innovate new content ideas.
  • Oversee the entire video production process, including filming, lighting, sound recording, and directing talent (if applicable). Ensure the use of appropriate equipment (BlackMagic Design) and techniques to achieve desired visual and audio quality.
  • Video Editing: Utilize video editing software (such as Adobe Premiere Pro, Davinci Resolve or Final Cut Pro) to assemble footage, add effects, transitions, and graphics, and create a cohesive and visually appealing final product.
• Community Management:
  • Monitor and engage with audiences across all social media channels, responding to comments, messages, and mentions in a timely and professional manner.
  • Foster a positive and interactive online community, while keeping an eye on industry trends and competitor activities to ensure our brand remains competitive.
  • Proactively initiate conversations that encourage user-generated content and strengthen brand loyalty.
• Campaign Execution:
  • Plan and execute targeted social media campaigns, promotions, and contests aimed at increasing user engagement and brand visibility.
  • Collaborate with influencers, ambassadors, and external partners to extend the brand’s reach and impact.
  • Work with cross-functional teams to coordinate messaging and promotional schedules.
• Analytics & Reporting:
  • Track, analyze, and report on social media performance using tools like Google Analytics, Meta Insights, TikTok Analytics, etc.
  • Provide regular performance reports that highlight successes, challenges, and areas for improvement.
  • Offer strategic insights based on data to guide content and campaign decisions, ensuring continuous growth and optimization.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proven experience as a Content Creator or Social Media Specialist.
• Strong knowledge of social media platforms, editing tools, and trends.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Experience with analytics tools (e.g., Google Analytics, social media insights) to drive data-informed decisions.
• Ability to multitask and manage multiple projects in a fast-paced environment.
• A team player with strong collaboration skills and the ability to work independently.

Why Join Us?

• Growth Opportunities: Continuous learning and opportunities for career development in a growing company.
• Work-Life Balance: We value well-being and offer flexibility to ensure a balanced lifestyle.
• Competitive Salary: Salary and benefits package tailored to your experience and expertise.